Designed and created marketing materials for the Emerging Media Showcase at California State University, Northridge. It included a poster and a program design with Augmented Reality (AR) experience. By using the AR, the participant could learn more about exhibitors, and the major itself, as well as interact with different elements such as a 3D map of the event.
The concept was for the design to represent the event's purpose itself which was to showcase students' work in new media and interactive storytelling that uses VR, AR, and 360 videos.
Front of the program that was handed out at the event.
Download the Hoverlay app and scan the QR Code for the AR experience.
Back of the program with the basic information
I started off with a black and white graffiti design to represent the street art style that tends to be seen as more experimental rather than a defined medium. By adding AR to the design, we introduced another form of medium that is not quite well defined in storytelling and art but at the same time is growing and finding its place.
This experience not only includes exhibitors' photos and information but also videos, holograms, links, and even a 3D map that can be moved around, scaled, and rotate.
Hoverlay Workspace
